BritishNoble.ai Privacy Policy

Effective Date: December 13, 2024
Last Updated: December 13, 2024

British Noble AI, including the BritishNoble.ai and BritishNoble.com websites, applications, software products and related services ("BritishNoble," "we," "us," or "our"), provides technology-enabled business, marketing, growth and AI-enabled services to customers and business users across multiple markets.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our websites, communicate with us, use our software or services, participate in our marketing and business-development activities, or otherwise interact with BritishNoble.

This Privacy Policy is intended to provide transparent information about our data practices in accordance with applicable privacy and data-protection laws.

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1. Who We Are

BritishNoble operates digital products and services that may include:

• SaaS and cloud-based software services;

• AI-enabled business and marketing workflows;

• customer acquisition, demand-generation and conversion services;

• marketing analytics and performance measurement;

• customer relationship management and lifecycle workflows;

• business intelligence, attribution and reporting;

• digital transformation and MarTech services;

• go-to-market and market-expansion support; and

• other technology-enabled professional services.

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Legal entity: CatalystX Corp

Privacy contact: privacy@britishnoble.ai
General contact: hello@britishnoble.ai

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BritishNoble may operate through affiliated entities, contractors and service providers in different jurisdictions.

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2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

1. BritishNoble.ai;

2. BritishNoble.com;

3. our SaaS applications and customer portals;

4. online forms and demo-request forms;

5. customer onboarding and account-management processes;

6. email, telephone, messaging and other business communications;

7. marketing and advertising campaigns;

8. analytics and measurement technologies;

9. events, webinars and business-development activities; and

10. other services or digital properties that link to this Privacy Policy.

This Privacy Policy does not necessarily apply to third-party websites, applications or services that we do not control.

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3. Information We Collect

Depending on how you interact with BritishNoble, we may collect the following categories of information.

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3.1 Identity and Contact Information

This may include:

• name;

• business email address;

• personal email address where voluntarily provided;

• telephone number;

• postal or business address;

• country and region;

• company name;

• job title;

• professional profile information; and

• account credentials.

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3.2 Business and Commercial Information

When you interact with us as a prospective or existing customer, we may collect:

• company information;

• industry and business size;

• products or services of interest;

• purchasing requirements;

• budget information;

• account and subscription information;

• customer-support history;

• commercial communications;

• contract-related information;

• sales-stage information;

• customer preferences; and

• information reasonably necessary to provide or evaluate our services.

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3.3 Product and Usage Information

When you use our software or digital services, we may collect information such as:

• login information;

• account identifiers;

• product interactions;

• feature usage;

• session information;

• pages and screens viewed;

• events generated within the application;

• timestamps;

• device information;

• browser information;

• operating system;

• approximate location;

• IP address;

• referral information;

• performance and diagnostic information; and

• other technical information necessary to operate, secure and improve our services.

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3.4 Marketing and Lead-Generation Information

As part of our B2B marketing and business-development activities, we may process information concerning prospective customers and business contacts, including:

• professional name;

• work email;

• employer;

• job title;

• industry;

• company size;

• professional interests;

• website interactions;

• campaign interactions;

• email engagement;

• advertising interactions;

• content downloads;

• demo requests;

• event registrations;

• inferred business interests; and

• other professional information obtained from publicly available or appropriately licensed business-information sources.

Where required by applicable law, we provide appropriate notice and obtain consent before undertaking activities for which consent is legally required.

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4. Information Collected Automatically

We use technologies such as cookies, software development kits, pixels, tags, logs and similar technologies to operate and improve our websites and services.

These technologies may collect:

• IP address;

• browser type;

• device type;

• operating system;

• pages visited;

• referring URLs;

• approximate geographic location;

• session information;

• interaction events;

• campaign attribution information;

• conversion information; and

• diagnostic and security information.

We use this information for website operation, security, analytics, product improvement, attribution, personalization and marketing measurement, subject to applicable law and the choices available to you.

 

5. Cookies and Similar Technologies

We may use:

Essential technologies

Required for:

• authentication;

• security;

• account functionality;

• session management;

• load balancing; and

• core website functionality.

Analytics technologies

Used to understand:

• website traffic;

• product usage;

• conversion behaviour;

• campaign performance;

• customer journeys; and

• service performance.

Marketing technologies

Where permitted by applicable law, we may use advertising and measurement technologies to:

• measure advertising effectiveness;

• understand campaign performance;

• create or suppress audiences;

• measure conversions;

• conduct remarketing;

• improve customer acquisition; and

• understand interactions across marketing channels.

Where consent is required for non-essential cookies or similar technologies, we will request that consent before activating them.

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6. Analytics, Attribution and MarTech

BritishNoble may use analytics, attribution, CRM and marketing-automation technologies to understand customer journeys and improve our products and services.

These technologies may include, depending on the product configuration:

• product analytics platforms;

• web analytics platforms;

• customer relationship management systems;

• marketing automation systems;

• advertising platforms;

• conversion APIs;

• customer-data platforms;

• attribution systems; and

• business-intelligence tools.

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For example, where operationally applicable, BritishNoble may use services such as GPT4, GA4, Segment and Amplitude or any other technologies to collect, organise and analyse product and customer interaction data.

Such technologies may process pseudonymous identifiers, account identifiers, device information, event data and other information necessary to provide analytics and attribution.

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7. Artificial Intelligence and Machine Learning

BritishNoble may use artificial intelligence and machine-learning technologies to support features and business processes including:

• content generation;

• marketing analysis;

• customer segmentation;

• campaign analysis;

• workflow automation;

• business intelligence;

• lead qualification;

• customer-support assistance;

• summarisation;

• recommendations;

• conversion optimisation; and

• internal productivity.

Where we use third-party AI providers, personal information may be processed by those providers solely as necessary to provide the relevant service, subject to applicable contractual and technical safeguards.

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Where OpenAI or another third-party AI provider is used, BritishNoble will configure the applicable service according to the provider's available privacy, security and data-retention controls.

We do not represent that every AI interaction is human-reviewed.

AI-generated outputs may contain errors and should be reviewed by an appropriate human before being relied upon for consequential decisions.

BritishNoble does not intentionally use customer confidential information to train publicly available AI models unless expressly agreed with the customer or otherwise permitted by applicable law and contract.

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8. How We Use Personal Information

We may process personal information for the following purposes:

Providing our services

• creating and administering accounts;

• authenticating users;

• delivering software and services;

• processing subscriptions and payments;

• providing customer support;

• maintaining customer environments; and

• communicating about services.

Product development

• understanding product usage;

• improving features;

• identifying technical problems;

• testing new functionality;

• analysing performance; and

• developing new products and services.

Marketing and growth

• responding to enquiries;

• generating and qualifying business leads;

• managing marketing campaigns;

• measuring advertising performance;

• conducting attribution;

• managing CRM records;

• sending relevant business communications;

• understanding customer acquisition channels; and

• improving conversion and customer lifecycle processes.

Security and fraud prevention

• detecting abuse;

• preventing fraud;

• protecting accounts;

• monitoring security events;

• investigating suspicious activity; and

• maintaining system integrity.

Legal and compliance purposes

• complying with legal obligations;

• responding to lawful requests;

• establishing or defending legal claims;

• enforcing contracts; and

• protecting our rights and property.

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9. Legal Bases for Processing

Where applicable data-protection law requires a lawful basis, we may rely on one or more of the following:

Contract

Where processing is necessary to provide a service or take steps at your request before entering into a contract.

Legitimate interests

Where processing is necessary for legitimate business purposes, provided those interests are not overridden by applicable rights and freedoms.

Examples may include:

• operating and securing our services;

• improving products;

• B2B business development;

• preventing fraud;

• maintaining business relationships;

• measuring service performance; and

• protecting our legal interests.

Consent

Where consent is legally required, including certain forms of marketing, cookies or other tracking technologies.

You may withdraw consent at any time, subject to applicable law.

Legal obligation

Where processing is necessary to comply with applicable law or regulatory requirements.

The appropriate legal basis may differ depending on the jurisdiction, data category and particular processing activity.

 

10. B2B Marketing and Business Development

BritishNoble may conduct business-to-business marketing using information about professional contacts.

This may include:

• direct email;

• professional networking platforms;

• event communications;

• account-based marketing;

• advertising;

• business-development outreach;

• lead scoring;

• company-level intent signals; and

• marketing analytics.

We seek to conduct these activities in accordance with applicable direct-marketing and privacy laws.

Where legally required, we will provide appropriate opt-out or consent mechanisms.

You may request that we stop using your information for direct marketing at any time.

 

11. Lead Scoring, Segmentation and Profiling

BritishNoble may analyse interactions with our websites, communications and services to understand customer interests and prioritise business-development activities.

This may involve:

• engagement scoring;

• account segmentation;

• campaign attribution;

• product-interest analysis;

• behavioural analysis;

• firmographic analysis; and

• other marketing analytics.

Such activities are intended to support marketing and customer-service decisions.

Unless expressly disclosed otherwise, we do not use this profiling to make decisions that produce legal or similarly significant effects on individuals.

 

12. Customer Data

Where a customer uses BritishNoble to process personal information belonging to its own customers, employees, users or other individuals, BritishNoble may act as a data processor/service provider on behalf of that customer.

In those circumstances:

• the customer generally determines the purposes for which the data is processed;

• BritishNoble processes such information according to the customer's instructions and applicable agreements;

• BritishNoble implements appropriate technical and organisational safeguards; and

• the customer's privacy notice may provide additional information about the customer's processing activities.

Where applicable, our Data Processing Agreement ("DPA") forms part of the contractual framework governing such processing.

 

13. Service Providers and Subprocessors

We may use carefully selected third-party service providers to support our business.

These may include providers of:

• cloud hosting;

• infrastructure;

• databases;

• analytics;

• CRM;

• marketing automation;

• advertising;

• payment processing;

• communications;

• customer support;

• security;

• fraud prevention;

• AI services;

• monitoring; and

• professional services.

Service providers receive only the information reasonably necessary to perform their services and are expected to maintain appropriate confidentiality and security protections.

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14. International Data Transfers

BritishNoble may operate and provide services across the United Kingdom, European Economic Area, United Arab Emirates, United States, Saudi Arabia and other jurisdictions.

Personal information may therefore be transferred to, stored in or accessed from countries other than the country in which you reside.

Where applicable law imposes requirements on international transfers, we use appropriate legal mechanisms and safeguards.

Depending on the circumstances, these may include:

• adequacy decisions;

• Standard Contractual Clauses;

• UK International Data Transfer Agreements or Addenda;

• applicable recognised certification mechanisms; or

• other legally recognised transfer safeguards.

15. United Arab Emirates

BritishNoble may process personal information in or from the United Arab Emirates.

Where applicable, we comply with the UAE Federal Decree-Law No. 45 of 2021 Regarding the Protection of Personal Data and applicable implementing requirements.

The UAE Personal Data Protection Law establishes requirements concerning the collection, processing, protection and cross-border transfer of personal information and provides individuals with certain rights concerning their personal data.

Where UAE law applies, individuals may have rights including access, correction and restriction or cessation of certain processing, subject to applicable exceptions.

16. United Kingdom and European Economic Area

Where applicable, BritishNoble processes personal information in accordance with applicable UK and EU data-protection requirements.

We aim to provide clear information concerning:

• who processes personal information;

• purposes of processing;

• categories of information;

• legal bases;

• recipients;

• international transfers;

• retention;

• individual rights; and

• available complaint mechanisms.

These are core transparency requirements under UK GDPR and EU GDPR frameworks.

For UK individuals, applicable rights may include:

• access;

• correction;

• deletion;

• restriction;

• objection;

• data portability; and

• withdrawal of consent where processing relies on consent.

The precise availability of each right depends on the processing activity and applicable law.

17. Saudi Arabia

Where BritishNoble processes personal information subject to Saudi Arabian data-protection requirements, we seek to comply with applicable Saudi data-protection laws and regulations, including the Personal Data Protection Law and applicable implementing rules.

Where required, we implement appropriate controls relating to:

• lawful processing;

• transparency;

• data minimisation;

• security;

• retention;

• individual rights; and

• international data transfers.

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18. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• providing services;

• maintaining accounts;

• fulfilling contractual obligations;

• maintaining business records;

• complying with legal obligations;

• resolving disputes;

• preventing fraud; and

• enforcing agreements.

Retention periods vary according to the type of information and the purpose for which it was collected.

Where a specific retention period is not established, we consider factors including:

• the nature and sensitivity of the information;

• the purpose for processing;

• legal requirements;

• contractual requirements;

• security considerations; and

• whether the information remains necessary.

 

19. Data Security

BritishNoble maintains technical and organisational safeguards designed to protect personal information against:

• unauthorised access;

• accidental loss;

• destruction;

• alteration;

• disclosure;

• misuse; and

• other unlawful processing.

Depending on the service and architecture, these measures may include:

• access controls;

• authentication;

• encryption in transit;

• encryption at rest where supported;

• logging and monitoring;

• role-based access;

• environment separation;

• backup and recovery procedures;

• vendor security reviews; and

• incident-response procedures.

No internet-based system can be guaranteed to be completely secure.

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20. Data Breach and Security Incidents

If BritishNoble becomes aware of a personal-data breach, we will assess the incident and take steps required by applicable law.

Where notification to regulators, customers or affected individuals is legally required, we will make such notifications within the applicable statutory timeframe.

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21. Children's Privacy

Our services are primarily intended for businesses, professionals and individuals aged 18 or older.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe a child has provided personal information to us improperly, please contact us at privacy@britishnoble.ai.

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22. Your Privacy Rights

Depending on your location and applicable law, you may have rights including:

• access to personal information;

• correction of inaccurate information;

• deletion;

• restriction of processing;

• objection to processing;

• data portability;

• withdrawal of consent;

• objection to direct marketing;

• information about automated decision-making;

• rights concerning certain profiling activities; and

• the right to lodge a complaint with an applicable supervisory authority.

We may need to verify your identity before completing certain requests.

 

23. Marketing Opt-Out

You may unsubscribe from marketing emails by using the unsubscribe mechanism included in our communications.

You may also contact:

privacy@britishnoble.ai

to request that we stop sending direct marketing communications.

Even if you opt out of marketing communications, we may continue sending transactional emails.

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24. Do Not Sell or Share

BritishNoble does not sell personal information for monetary consideration.

Where applicable privacy law treats certain advertising, audience-matching, analytics or similar disclosures as "sharing," "sale" or a comparable regulated activity, we will provide the rights and controls required by that law.

25. Third-Party Websites and Services

Our websites or services may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices of third parties.

We encourage users to review the privacy notices of third-party services before providing personal information.

26. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• changes to our services;

• changes to our technology;

• new processing activities;

• changes to applicable law; or

• changes to our business.

When we make material changes, we will update the "Last Updated" date and, where required, provide additional notice.

27. Contact Us

Questions, privacy requests and complaints may be submitted to:

BritishNoble AI

Privacy Team
Email: privacy@britishnoble.ai

General enquiries: hello@britishnoble.ai